An aggregator looking to acquire Amazon FBA sellers tends to be like homeowners in a seller’s real estate market — they have the leverage.
With well-funded marketing strategies, authoritative domain rankings, and vast pools of capital, they’re positioned to control every aspect of the sale, from who they acquire to how contract terms are negotiated.
To sell your ecommerce business to an aggregator for top dollar under enviable terms, the key is to create a “seller’s golden parachute”. Respond to what aggregators value most and set the stage for a sale that creates maximum value for you as the store owner.
To hit the ground running, start by becoming a student of the aggregator acquisition, identifying the tangible and intangible aspects that impact the value of your ecommerce business so you can thoughtfully weigh your options, without the pressure of having an urgent deal on the table.
In this guide, we’ll help you create a step-by-step business exit strategy, based on an internal valuation process that will make your store irresistible to the right buyers.
