The Working Capital in Ecommerce Report

Description

Healthy cash flow is one of the most critical pieces to the ecommerce puzzle. When a store has access to sufficient funds it can meet its obligations, expand its offerings, and take on the world.

Yet capital constraints remain a constant worry for ecommerce entrepreneurs worldwide. In fact, cash flow problems are why nearly one-third of businesses fail1 and why there’s currently 1.2 trillion in excess working capital tied up on company balance sheets.

Whether online or in-store, in the US or India, not even the most successful stores are exempt from cash flow worries.

Many stores find themselves short on funds, even when their store is profitable.

But there is a silver lining.

Brands that address cash flow problems head-on help to clear the way for bigger profits and opportunities. In our first Working Capital in Ecommerce Report, we’ll review the latest publicly available data on cash flow challenges for high-growth brands. We’ll also take an objective look at working capital as a funding source, and review the hard data on the pros and cons of using working capital to fill cash flow gaps.